Getting Started with Digital Signage: Must-Have State-of-the-Art Features

When one hears about a digital signage, the first thing that comes to mind is an electronic display used for advertising purposes that is mainly composed of a screen, a player, and a software. This is, in fact, the basic components of a digital sign.  Innovations in this technology, however, have given way for new features that have improved the system, making it more dynamic and adaptable for different uses. If you are planning to set up your own digital signage for your business, here are some of the features that you may consider.


multiscreenA multi-screen feature allows you to create large displays, which attract more attention. The way images appear in pieces to create the full image can be a stunning spectacle that will surely make everyone stare and watch the full show. Unconsciously, your brand’s name and the product that you are endorsing will be retained in the mind of the viewers, which can then influence them to consider your brand when shopping.

To create a multi-screen display, both software and hardware must be compatible and carry this feature. Having this feature gives you the option to use single or multiple displays depending on your specific needs for a certain advertisement.

MediaRSS Feed

If your display includes data that is regularly updated, then having a mediaRSS feature will be highly useful. A good example of this is the current weather.  For instance, if you are promoting a hotel or resort by showing live feeds of the place, your content will be more effective if you include the weather data for a complete presentation.  As a result, it makes your display more dynamic and interesting.

Interactive Display

displaySeeing animations in full color can already catch the attention of people who come upon your display, inside or outside your store. Their experience, however, will be enhanced if your display has interactive support, such as a touchscreen that will allow viewers to navigate through pages and displays. Hotels can benefit a lot from this feature. They can place this digital signage in the lobby or reception hall to help visitors find the different shops, restaurants, and function rooms within the building. Therefore, aside from being an advertising medium, the display can be helpful and functional as well.


When choosing a software for your digital sign, pick one that will allow you to schedule what should be displayed on the screen. This offers convenience to you, as you no longer have to regularly program the system at certain times of the day or week. For example, if your store has a demo presentation at 3pm every day, you can program the software to show information about this demo on the screen before the demo begins in order to invite patrons to visit the booth.

Tools for Content Creation

These tools are meant to aid you in creating the content for your displays, which may include, but not limited to, special effects, media files and text integration, slideshows, and audio effects. All digital signage software has this feature, but their extent and compatibility varies with different providers. For instance, there are those that are specifically designed for Mac, an operating system that has its own host of benefits like ease of use, flexibility, stability, and security.

Investing on a digital sign system that has these features may cost you, but the long-term benefits that you will reap from it will be all worth it because it will allow you to create advertising media that will adapt with different trends. Consider it as an all-in-one package that can take care of all your digital advertising needs in the years to come.